What makes dog treats healthy? … one obvious thing is the ingredients that go into the treats… but it goes deeper than that. The pet food industry in India is still quite unregulated. This opens us the possibility for lots of misinformation regarding the quality of the ingredients. E.g a chicken based treat qualifies to be called a chicken treat even if chicken as an ingredient is the second last ingredient in the recipe…or a treat claiming to be having veggies and fruits can infact have veggie powder or fruits powder or even worse veggie flavoring or fruits flavoring ! our approach to treats is this – ONLY add to treats what you yourself will eat ! so when we claim chicken on the label – it is real chicken, when we claim veggies – they are real veggies…. everything we do or add to the treats is with one singular focus – enchancement of the dogs health.